Tesco Homeplus “the multinational supermarket giant” had 1 main goal to reach and that was to increase their market share in Japan and become the number one. With the help of the South Korean advertising agency ‘Cheil’ their goal became a success story using the latest technology and digital mobile evolution the QR Code. Watch [...]

As marketers shift budgets from traditional media that they buy through advertising to the more labor-intensive social media, it’s natural that media agencies would want to grab a piece of that action. This week we learned from the Wall Street Journal that Interpublic’s Universal McCann and Publicis Groupe’s Vivaki are building out entire divisions dedicated [...]

First, the bad news: If you want a reliable measure of what your competitors are spending online, you’re out of luck. Don’t bother looking for the kind of reliable methods available in traditional media; the web doesn’t offer them. Methodological problems throw spending figures off wildly. There is some good news, though: Competitive tools for [...]

True to form, many of the technologies showcased during New York’s annual Internet Week wowed, but what really generated attention were efforts to answer the $64,000 question: How do we measure the value of a Facebook fan, especially since Facebook is a dominant part of a marketer’s toolkit? Two clever social-media technology companies, Syncapse and [...]

Do you know who the “official” sponsors for the World Cup are? The world’s greatest sporting spectacle, the World Cup.  You might think from the prevalence of its “Write the Future” campaign on the web and in pop culture, that Nike is an official World Cup sponsor. It’s not. Nor is Pepsi, whose “Oh Africa” [...]

With Completion Expected by October, Deal Involves A lot of Moving Parts and an Aggressive Timetable by Michael Learmonth (for the New York AdAge) Call it a hand-holding tour. Yahoo and Microsoft executives and a small army of consultants will be making the rounds to agencies and marketers this summer to tell them what they [...]

Cause-conscious demographic likes campaigns tied to social movements! With estimated spending by 14- to 34-year-old consumers of $1.2 trillion at stake, per market researcher Mintel International, it’s not surprising that a conference last week in California focusing on new ways of communicating with that population segment drew some of the nation’s top marketers, including Coca-Cola, [...]

It’s all about the celebration! Adidas’ 11th official World Cup ball is named Jabulani, which means “to celebrate” in isiZulu, one of the 11 languages of South Africa. The official South Africa FIFA World Cup ball also features 11 different colors representing not just those 11 languages, but also the 11 players in every team [...]