Once again, Facebook shocked the world when they announced earlier this week that all brands will be switched automatically into the new Timeline by end of March 2012! It is a shock new for every designer, developer and brand owner who had worked hard to cope with all the trends from HTML 5 to Jquery [...]
Archive for the ‘Social Media’ Category
Interactive Facebook Infographic
April 5th, 2011
GD CONNECT by Grace Dahdah Frangieh What attracted me in the below video of Jean-Jacques Parys was not the subject itself but the idea of creating a beautiful interactive user experience for the web in a University project. I loved the idea of merging between the social media and our social need and dependency… Facebook is revolutionizing the way people, coutries [...]
M&M’s Interactive Creative Campaign!
November 9th, 2010
GD CONNECT by Grace Dahdah Frangieh M&M’s “FIND RED” Promotion! What triggered me the most in this campaign is not only the creative feel behind it, but the strong interaction with online consumers as well as TV viewers. Watch and Learn! The five colourful M&M’S spokescandies are looking for their outspoken brother, Red. Canadians will have a chance to win a [...]
Brand Loyalty!
October 25th, 2010
GD CONNECT by Grace Dahdah Frangieh How to Use Social Media to Unite Lonely Consumers, Build Brand Loyalty? Meet Three Brands That Are Getting It Right. The current burst in social-media use seems to address a fundamental human need: the need to interact with other people. While it may seem that sitting online leads to less human interaction, consumers actually feel [...]
“Brand Protection Feature” by YouTube
September 6th, 2010
GD CONNECT by Grace Dahdah Frangieh More Control for Advertisers to Exclude Objectionable Videos, Genres, Channels For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world’s videos, after all, which include plenty of things a brand might want to sponsor (pet food for a funny cat video, for example) and plenty that most wouldn’t. [...]
The FIFA World Cup: The Biggest Event in Social Media Yet?
June 17th, 2010
GD CONNECT by Grace Dahdah Frangieh The 2010 FIFA World Cup begins in South Africa, making it the first World Cup since the explosion of social media. The growth of social media since the last tournament in 2006 has led some bloggers to predict that the tournament will be the biggest event to ever hit Twitter, Facebook and YouTube, due to [...]
With Universal ‘Like’ Button, Facebook Spreads Across Web
April 24th, 2010
GD CONNECT by Grace Dahdah Frangieh Announcement at F8 Developer Conference Reveals Platform Designed to Draw in Vast Data NEW YORK (AdAge); Launching its universal “like” button, Facebook extended its tentacles across the internet today, setting up pipes to gather user data from anywhere on the web. And now that users can add what topics, products or content they like to [...]
Don’t Confuse Social Networking With Social Media!
April 18th, 2010
GD CONNECT by Grace Dahdah Frangieh In the first 10 years of the commercial internet, the models offered by AOL, Prodigy and CompuServe presented online replicas of their offline counterparts: chat rooms, blasted community e-mails and tightly controlled content. As these old models evolved, though, the web became decentralized and more social. Today, there is a lot of confusion about what [...]
10 Essential Rules for Brands in Social Media
April 7th, 2010
GD CONNECT by Grace Dahdah Frangieh These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build your business. Questions abound: Do Facebook fans drive sales? Why should I fund forums [...]
What Social Media Will Look Like in 2012?
April 7th, 2010
GD CONNECT by Grace Dahdah Frangieh It’s easy to get caught up in today’s trends or even focus on the next six months. Some of 2009′s biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its [...]

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