Lunar is a new lounge and restaurant opening this summer in Lebanon. 
Its historic location and authentic building helps create a great concept. Be prepared for an exceptional nightlife experience.

As of today I will be shedding the light on the inconsistency of the top restaurants & food chains in Lebanon. Due to the fact that Lebanon is on the rise, we cannot but highlight the mistakes, mismanagement and the poor quality that some restaurants are offering. We all heard of the successful awards winning “Cheyef Halak” campaign that was done by Impact BBDO team in Beirut and endorsed by LBCI station. The message of this campaign is to make each and every one of us in the Lebanese society become aware of the primitive system we live in which is holding this country from being among the first world countries! From primitive beliefs of driving fast to using the motorcycle without helmets and showing off their dumb skills to the most unacceptable act that is crossing the highway and many more.

This campaign has encouraged me to start spreading the word of how some of the top restaurants and food chains in Lebanon are careless about their consistency in quality as well as their customers. Last week I went to “Zaitunay Bay” to spend some quality time with friends. But instead of having a good experience and enjoying the afternoon, I was shocked to see how the famous international patisserie chain “PAUL” treated us. It was a nice sunny hot day and the bay was full of tourists and locals, it was very crowded as there were no places to sit outdoor in any restaurant. So we sat inside just to be shocked that the Air Conditioning was broken, there was only one tiny WC for both men & women as well as the staff. Not only this, the sun was hitting all the pastries in the display fridge and even though they were in a fridge, the chocolate and the cream in the cake was melting and guess what, no one from the management cared to do something about it. I requested from one of the waiters to get me the manager as he freaked out and told me that there is no manager. I wonder if the management or owners of “PAUL” in Lebanon are aware of this mess and poor quality that the “Zaitunay Bay” branch is providing. It is so disappointing to see this behavior from such international food chain! Below is a photo I took with my mobile that reveals what no one else dared to show!

To learn more about it here’s a nice video i took from mashable.com, enjoy watching:

Watch and Enjoy!

The 90-second video, featuring a man with over-the-top timing and grace, is supported by several others that give humorous back stories to the scene: “Kung Fu Comback,” “The Man with the Eye Patch,” “The Perfect Gift” … you get the idea.

Also new to the chart is another spot, or more accurately a mini-movie, for Lego called “Brick Thief,” a sequel of sorts to “Lego Click” launched almost exactly a year ago, and also created by Pereira & O’Dell. Maybe it’s me, but these videos seem incredibly high-budget for something made for the web, a sign of the growing importance of this kind of brand marketing.

The third newcomer was National Geographic Magazine’s “7 Billion,” a three-minute video promoting a year-long project on global population growth.

		Brand	Campaign	Agency	11June Views*	% Change	Watch the Spot
1	New	Heineken	The Entrance	Wieden & Kennedy	2,084,195	New
2	3	Evian	Live Young	BETC Euro RSCG	937,519	+2%
3	1	Excentric	The Digital Story of  the Nativity	N/A	866,465	-61%
4	5	DC Shoes	Gymkhana Three	In-house	851,019	+64%
5	New	Lego	Brick Thief	Pereira O’Dell	746,243	New
6	4	Blendtec	Will it Blend?	In-House	734,789	-5%
7	2	Old Spice	The Man Your Man  Could Smell Like	Wieden & Kennedy	726,548	-36%
8	6	Old Spice	Responses	Wieden & Kennedy	599,475	-13%
9	New	National Geographic	7 Billion	N/A	502,377	New
10	10	DC Shoes	Gymkhana Two	In-house	491,490	-5%

Source: Visible Measures

*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.

Note: This analysis does not include Visible Measures’ paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.* by Michael Learmonth on Ad Age.

20th Century Fox’s “Avatar” has already achieved enough major milestones in the past year, with its dual distinction as the most expensive film ever made and the highest-grossing film in worldwide history (before inflation). But with the film’s release on Extended Collector’s Edition Blu-Ray this week, “Avatar” has one last milestone to cross off its list — being among the first advertisers to try out a new drag-and-drop banner ad format.

Debuting this week on the iPad as well as sites such as UGO.com and Syfy.com, a new series of “Avatar” ads from Fox Home Entertainment allow the movie’s fans to preview exclusive scenes and behind-the-scenes footage in a way that befits the film’s augmented-reality-based plot. By clicking on an interactive banner ad, users can drag six exclusive clips from the Blu-ray release and view them on top of the web page’s content — complete with a resizable video player.

Created by digital agencies MediaMind (formerly Eyeblaster) and ThinkJam with Fox Home Entertainment, the “immersive trailer” ads were produced in dual HTML5 and Flash formats for the iPad and Flash-enabled sites, respectively. Keith Aylmore, creative sales engineer at MediaMind, said the agency recently created a similar interactive iPad banner for Amstel but had yet to see a campaign with as much content or features as the “Avatar” execution. Because the technology is still so new, measuring the campaign’s effectiveness will be relative.

“MediaMind is tracking this campaign the same as we would with a Flash ad by monitoring impressions, click-throughs and using custom interaction tracking code to track things like the click of the thumbnails and video play durations,” Mr. Aylmore said. “Since the iPad is still so new, it’s a learning experience to determine what will and wont be effective. But, as with other campaigns we’ll apply the new knowledge and data and use it going forward with our next campaign.”

Mary Daily, exec VP-North America marketing for Fox Home Entertainment, said “Avatar” has continually inspired the company to think outside its typical digital ad strategy and technological boundaries.

“Our intention has always been to create a smooth and elegant experience by aggressively challenging the advances in technology. The iPad is a platform that lends itself to endless creative marketing potential; we have just scratched the surface on what can be done,” she said.

Posted by Andrew Hampp for Digital Next